Face Volition, interactive video mapping
27/10/2023
Architectural video mapping has become one of the most prominent attractions at festivals around the world. This technique combines video projection with architecture, transforming buildings and structures into vibrant and energetic canvases. If, in addition, we add interactivity with the audience to the projection mapping, the experience and engagement with them improves.
The interactive 3D mapping Face Volition is an example of this. The malleable concept of beauty has been the driving force of the artwork. In it, Isach explores social issues of identity in an audiovisual journey through the representation of the image and the performative nature of the representation of the self in a game of formal transformation of the facade.
How much truth is there in the images we project of our being? With the phenomenon of social networks, the self-portrait offers a partial image of the person represented through filters. Face Volition investigates the use of masks that explore the performative nature of identity in which the participants expose their lives in a continuous game between artificiality and naturalness. The form is transitory and can change at will. In this way, the outcome of videomapping presents an interactive experience in which digital technology allows the viewer to directly modify the appearance of the face and the projected visual content through their gestures and movement, through visual composition processes and algorithms. generative designed by the artist.
The mapping project has premiered at the Panoràmic festival in Granollers, which examines the relationship between cinema, photography and new forms in the visual arts and promotes and encourages the search for new audiovisual languages and narratives.
Concept, Art Direction, Design and Animation: Silvia Isach
Music: Juan J. Ochoa
Production: Panoràmic Festival
The interactive 3D mapping Face Volition is an example of this. The malleable concept of beauty has been the driving force of the artwork. In it, Isach explores social issues of identity in an audiovisual journey through the representation of the image and the performative nature of the representation of the self in a game of formal transformation of the facade.
How much truth is there in the images we project of our being? With the phenomenon of social networks, the self-portrait offers a partial image of the person represented through filters. Face Volition investigates the use of masks that explore the performative nature of identity in which the participants expose their lives in a continuous game between artificiality and naturalness. The form is transitory and can change at will. In this way, the outcome of videomapping presents an interactive experience in which digital technology allows the viewer to directly modify the appearance of the face and the projected visual content through their gestures and movement, through visual composition processes and algorithms. generative designed by the artist.
The mapping project has premiered at the Panoràmic festival in Granollers, which examines the relationship between cinema, photography and new forms in the visual arts and promotes and encourages the search for new audiovisual languages and narratives.
Concept, Art Direction, Design and Animation: Silvia Isach
Music: Juan J. Ochoa
Production: Panoràmic Festival