Video mapping, the wow effect of the Lexus corporate event
31/01/2024
Lexus unleashes the “wow effect” and enhances its corporate event with the magic of video mapping.
In the competitive world of the automotive industry, standing out and leaving a lasting impression is essential. Projection mapping is presented as an innovative and powerful tool to elevate company events to new levels. Lexus is aware of this and wanted to add the surprise factor through architectural mapping at the company meeting held at the beautiful Torre del Veguer in Sant Pere de Ribes, Barcelona.
First of all, attendees were greeted at the welcome dinner with a majestic 3D animation of the company logo projected onto the building. After the aperitif and welcome drink in the wine cellar, the impressive, dynamic and captivating presentation of the self-charging hybrid LBX car model took place using 3D mapping on the façade. The event space was transformed into a luxury three-dimensional canvas on which elegant animations were projected interacting with the architecture and reflecting the identity, essence and outstanding features of the vehicle. This suggestive audiovisual experience generated a visual and sound effect that captivated those present and, consequently, it created a strong emotional bond between the brand and attendees, strengthening loyalty and connection with the company. Projection mapping is an effective tool to impressively reveal new models, features or technologies in advance. This approach creates an exciting and memorable environment around new products, generating a lasting impact on brand perception.
This project is an example that mapping, whether in buildings, indoors or on the cars themselves, allows specific aspects of cars to be highlighted in a spectacular way, creating a unique demonstration experience that highlights the innovations and competitive advantages of the products. For an automotive company, videomapping is not only a visually striking tool, but a way to tell stories, highlight products and connect emotionally with the audience.
Present the technical and design characteristics of your vehicles in a detailed and immersive way with projection mapping. Take advantage of this technology to take your corporate events to the next level, creating unforgettable experiences that strengthen your brand's position in the minds of attendees and in the industry in general.
In the competitive world of the automotive industry, standing out and leaving a lasting impression is essential. Projection mapping is presented as an innovative and powerful tool to elevate company events to new levels. Lexus is aware of this and wanted to add the surprise factor through architectural mapping at the company meeting held at the beautiful Torre del Veguer in Sant Pere de Ribes, Barcelona.
First of all, attendees were greeted at the welcome dinner with a majestic 3D animation of the company logo projected onto the building. After the aperitif and welcome drink in the wine cellar, the impressive, dynamic and captivating presentation of the self-charging hybrid LBX car model took place using 3D mapping on the façade. The event space was transformed into a luxury three-dimensional canvas on which elegant animations were projected interacting with the architecture and reflecting the identity, essence and outstanding features of the vehicle. This suggestive audiovisual experience generated a visual and sound effect that captivated those present and, consequently, it created a strong emotional bond between the brand and attendees, strengthening loyalty and connection with the company. Projection mapping is an effective tool to impressively reveal new models, features or technologies in advance. This approach creates an exciting and memorable environment around new products, generating a lasting impact on brand perception.
This project is an example that mapping, whether in buildings, indoors or on the cars themselves, allows specific aspects of cars to be highlighted in a spectacular way, creating a unique demonstration experience that highlights the innovations and competitive advantages of the products. For an automotive company, videomapping is not only a visually striking tool, but a way to tell stories, highlight products and connect emotionally with the audience.
Present the technical and design characteristics of your vehicles in a detailed and immersive way with projection mapping. Take advantage of this technology to take your corporate events to the next level, creating unforgettable experiences that strengthen your brand's position in the minds of attendees and in the industry in general.